The scientific dimensions of NCHM

Strongly inspired by Hansen and Simonsen (2004) Geografiens Videnskabsteori, the model below illustrates some important fields of interest for the Natural and Cultural Heritage Manager: Nature and the heritage related to landscapes, parks, forests and environment, Culture and the heritage related to art, language, human expression, and Society, the managing structures, organisations and power-arena which decides what gets promoted, interpreted, valued.

In a field between these, we create experiences: Communicative experiences, experience-scapes, authentic tourism experiences, sustainable offers, networks, co-created, inclusive, ethically sound experiences which aim to create value in multiple ways from identity creation over conservation to economic benefits.


The good Natural and Cultural Heritage Manager is someone who is sensitive to all these aspects of the field and who can easily translate between different levels of scientific or popular knowledge, who can engage and inspire professionals as well as children, protected characteristics groups as well as business partners and who understands the fine balance between the need to protect sensitive areas and cultural expressions on the one hand, and the desire for unique experiences and commercialisation on the other hand, and who can employ many different communicative tools, visual, digital, verbal, storytelling, community engagement and co-design processes in order to elegantly convey complex messages to high ethical standards when project managing heritage projects.