For my 4th semester project, I investigated the areas of importance to some major stakeholders in Geopark Vestjylland and developed an effect evaluation tool and a branding and marketing strategy for the Geopark by conducting qualitative and quantitative research, applying my knowledge of communication and dissemination and investing the triple bottom lines as well as the policies and criteria in play within the field of geotourism such as the National Geographic Geotourism Charter and the UNESCO family EGN/GGN application criteria.
It was an interesting process which resulted in my external assessor telling me she just had to visit me as it was so interesting. I also got a top mark, so I was over the moon, as this person had worked with sustainable and environmentally friendly development most of her career, so I had been dead nervous in advance.
Studying Natural and Cultural Heritage Management 